Advertising

Selective, targeted advertising ensures that the market remains aware of the company and its products and generates sales leads. There are fairly precise methods for identifying where the advertising spend will be most effective in generating revenue.

Although this is a relatively small part of our business Rostron Parry employs a senior advertising specialist to advise on these issues. Additionally one of our associate companies is a specialist design firm with considerable financial experience. We are therefore able to take an advertising budget and produce a coherent programme the success of which can be measured directly as sales volume.