Press Relations

The main purpose of press relations is to generate third party endorsement of an organization and its products/services. Positive press relations builds up a portfolio of description and comment which supports an organization's profile in the market and therefore enhances its activity.

In this context Rostron Parry acts initially as an adviser and message planner and then as an information broker. We guard our reputation with journalists by ensuring that the story we put out is interesting and relevant, thus adding to the promotional value of press relations.

Naturally, we use the full range of press activities, including press releases, contributed articles, supplements, interviews, profiles etc. We advise the client on how to produce the most effective message, how to approach different journalists and how to develop a useful working relationship with all branches of the media.

Additionally, our clients will receive priority when we are asked by journalists for contacts in relevant areas.